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Data Mining
Current and in-depth information about the kinds of research performed in target laboratories is crucial to market success. Coalesce can use a combination of our proprietary LABS™ database and public datasources such as PubMed and NIH CRISP to enrich your marketing database.
Coalesce can also mine data stored in your own database. We can use our proprietary methods to create a searchable database containing all the keywords in your sales and marketing databases, thus allowing you to more accurately segment your own data.
We can also impose a hierarchy of applications and techniques upon your datasets. For example, we can separate your university records from your government and industrial records. Likewise, we can separate pharmaceutical records from clinical records, and your protein chemistry labs from your molecular biology labs.