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Web Development
Your Web site must be convincing and credible to viewers if it is to be taken seriously. At Coalesce, we design with an eye not just to color and graphics, but also to the sales and marketing objectives of the site. This means achieving a leading edge "look and feel" design appropriate for your technology company, as well as a design that will ensure a strong Internet presence. We design for:
- Maximum visual impact
- Speed and easy navigation
- Optimum ranking in the major search engines
Coalesce is proficient at both front end design including HTML/XHTML, CSS, JavaScript, XML/XSLT and back end design using AFP (ASP using the Microsoft Visual Foxpro codebase) and PHP.
Coalesce supports the concept of standards compliant web design. This is to say, web design following the standards set down by the World Wide Web Consortium (W3C).
These standards include properly formatted and validated HTML/XHTML code and the use of Cascading Style Sheets (CSS). The use of standards compliant web design has several benefits:
- Separation of content from style - By separating the design elements from the content, redesign and maintenance of the web site becomes much easier.
- Smaller file size - The use of HTML/XHTML and CSS (instead of using nested tables, hidden images, and other hacks) allows a dramatic reduction in file size. Smaller file size translates to faster downloads-even over dialup connections.
- Forward compatibility - by complying with the standards set down by the W3C, web pages will be compatible with the future of the web rather than it's past.
- Backward compatibility - Incompatible style elements can be hidden from old, non-compliant browsers without damaging the content of the web site.
- Better search engine optimization - Through correct use of HTML elements and CSS it is possible to keep keyword content near the top of the document for better search engine indexing.
Content personalization and new information are the keys to ensuring return visits to your website. Coalesce can assist you with the information necessary for you make key decisions about your website's optimum content. We can build and maintain your online data base, online catalogue, and help you monitor the effectiveness of your e-commerce promotions and offers, as well as optimize the flow of new leads, and proctor the interaction of visitors using your website's user group.