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LABS™ Database
LABS Database is the Powerhouse Driving Coalesce Services
Coalesce's strategic planning and marketing campaigns utilize its proprietary LABS™ Database, which contains 90% of the decision makers and opinion leaders in North America. Coalesce's European LABS™ Database contains 35% of decision makers and opinion leaders and its Japanese LABS™ is just being loaded and updated. LABS™ Database currently contains more than 120,000 site records, with the names of more than 200,000 validated key professionals in biotechnology, pharmaceutical, high tech, university, and research organizations throughout the US, Canada and Europe and Japan.
Each laboratory or department is coded with multiple codes that relate to the specific applications done there, but, in addition, the lab or department managers tell Coalesce what the lab or department does, and what platforms, instruments, software and databases they use to perform them. This information is fully searchable and allows virtually Coalesce to target all potential applications.
LABS Database contains entirely decision makers and opinion leaders
Once we identify all the laboratories and departments in an organization at a particular site, we contact the lab or department manager and ask them who besides themselves are decision makers in their labs or departments. We only maintain records on the decision makers and opinion leaders at each laboratory of department, rather than the 10 or more scientists who may work in that laboratory or department. This insures we are talking to the right person when we call or email them. Coalesce gives Laboratory and Department managers a say in the design of new equipment that help them meet their objectives and perform their applications. Coalesce also alerts them to new tools that can be of benefit. Lab and Department managers share with Coalesce details of their research goals, applications and their current tools, so Coalesce can recontact them when new tools are being designed for their needs.
Why Use LABS™?
- We verify all professionals in LABS by annual telephone discussions with lab or engineering managers, who tell us who their decision makers are. This varies from typical mailing lists where anyone can send in a bingo card. In cross checking large corporate databases, built predominantly on bingo cards, we find a 50% laboratory match, but only a 3% name match. LABS returns targeted information from those manufacturers and suppliers that direct their sales force to identify chief specifiers' and decision makers.
- Since LABS contains only decision makers, clients tell us that LABS™ information is the predominant source of their sales, even though percent response was similar.
- Only 20% of key laboratory professionals actually read and respond to ads. We built LABS by contacting societies, researching the Internet and other sources. Extensive cross matching with major instrument companies shows LABS™ addresses a much broader universe than databases built on advertising response. It now contains 85% of all labs greater than 1-2 people.
- Coalesce collects the most extensive information on applications, instruments, equipment, size, laboratory type, recent purchases and buying plans to inform your telemarketers before they call.
- This quality of information costs more to gather. We apply volume discounts to your order, often saving you 50% or more, or reduce the numbers with more refined criteria. This cuts mailing and brochure costs.
You can click here to see Sample Reports.