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Methodology
Listed below is an outline of the process that we typically go through with a new client. The exact mix of services suggested by Coalesce will depend on the market conditions and the needs of the client.
Meet with Client
- Analyze situation
- Evaluate current sales strategy / tactics
- Determine research requirements, which may include:
- Competitive market intelligence
- Client market awareness / perception
- Application growth potential
- Product / technology research
- Business model / positioning research
- Perform Necessary Research
Develop an Integrated Direct Marketing Plan (IDM)
An IDM sales & marketing plan could include:
- An awareness campaign
- Seminar programs
- A "closed-loop telemarketing" program
- A telesales program
- Web-oriented programs
Execute the Plan
- Implement integrated direct marketing plan
- Further develop product
- Establish partnerships / alliances
Assess Results/Reassess
- Assess results
- Modify plan if needed