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Methodology
Listed below is an outline of the process that we typically go through with technology and service suppliers. The exact mix of services suggested by Coalesce will depend on the market conditions and the needs of the client.
Meet with Client
- Analyze situation
- Evaluate current sales strategy / tactics
- Determine research requirements, which may include:
- Competitive market intelligence
- Client market awareness / perception
- Application growth potential
- Product / technology research
- Business model / positioning research
- Perform Necessary Research
Develop an Integrated Direct Marketing Plan (IDM)
An IDM sales marketing plan could include:
- An awareness campaign
- Seminar programs
- An "Opportunities" program
- Web-oriented programs
Execute the Plan
- Implement integrated direct marketing plan
- Further develop product
- Establish partnerships / alliances
Assess Results/Reassess
- Assess results
- Modify plan if needed