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Telemarketing
Over fifteen years of success in the telemarketing and telesales business, Coalesce has established many long-term marketing relationships with some of the world's largest scientific instrumentation and biotech robotics system manufacturers such as Applied Biosystems and Varian.
This culmination of experience had led to our "Account Penetration Program" (APP™). APP programs are designed to qualify targeted sites and professionals from the LABS Database, to extract raw leads from shows and advertising, and to schedule and increase attendance at professional symposia, seminars and technical demonstrations, while building a comprehensive marketing database that is used to implement direct marketing programs.
A Coalesce Account Penetration Program takes over the entire lead generation, education, development and qualification process...
APP offers tremendous speed, coverage and cost advantages over all other promotional efforts. Our APP programs provide the highest return per marketing dollar spent. Coalesce APP's effectively utilize LABS site information, selected advertising and show leads, and our technical telemarketers to:
- Locate and qualify all immediate buyers within months.
- Build a comprehensive marketing database of all your potential buyers and their specific needs.
- Educate, characterize and develop strong working relationships with prospects.
- Mail your literature with personalized letters.
- Maintain full contact histories and ensure follow-up on future contact dates.
- Work directly with your sales force, distributors or dealers to close orders.
- Provide extensive market information, including reasons for competitive wins and losses, market share, lead source efficiency, performance by sales territory, and sales volume forecast.
This cycle of lead discovery, hot lead "passing", and scheduled re-contact continues throughout your program.
Coalesce also includes fax, direct mail, e-mail, and website promotions as part of our integrated approach to direct marketing. Coalesce can also provide a custom version of Convergent™, our own Account Penetration Program telemarketing database software that is tailored to meet the needs of your in-house telemarketing program.
A Coalesce Account Penetration Program takes over the entire lead generation, education, development and qualification process for our clients, and queues up fully qualified "demo close" appointments for each business development or sales representative.
This enables your top people to use their expertise to close orders, rather than spending their time trying to discover whom they should be talking to. These programs provide the highest return per marketing dollar spent. Coalesce APP's effectively utilize LABS™ Database to identify multiple groups inside the target organization to build desire and momentum. The program is conduced by Coalesce's technical telemarketers (all degreed scientists) in conjunction with your business development and sales group.