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Competitive Intelligence
Competitive intelligence research assesses the current market situation for the client's products/services. Such research discovers the perception of and adoption of the products/services offered by the client's competitors.
Points covered may include:
- Current technologies utilized and applications for which the products are being used
- Which vendors are being evaluated and their impression of each
- What users like and dislike about competitors' products
- Why the specific product/technology was chosen
- What they like about the chosen technology
- What they see as critical limitations
- Awareness of the client and their impression of the company