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Focus Groups
Coalesce will conduct focus group session(s) in a city or cities, with size and duration of each focus group to be determined by the client.
Focus group programs typically include the following steps
- Coalesce will make arrangements for appropriate facilities including at least three wireless microphones, full video/audio taping, transcripts of the session(s) and refreshments/snacks.
- Coalesce to provide an experienced project leader and session moderator.
- Coalesce to develop the screening questionnaire for the prospective participants in conjunction with the client's marketing staff
- Coalesce to develop the moderator guides in conjunction with client's marketing staff.
- Coalesce to solicit/qualify/signup participants from the appropriate market segment, discipline background, and department type. Coalesce will assure that each participant is appropriate.
- Coalesce will make the necessary travel arrangements
- Coalesce to utilize the video, audio and written transcript to provide a written Report highlighting and explaining the significant results of each focus group session, organized by priority, conclusion and supporting verbal comments. The reports will include recommendations based on the participants' inputs.