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Product Research
Product research is used to define the optimum specifications & pricing for a new product. This is done by obtaining the opinions of potential end users of the technology.
Product Research Programs include the following steps:
- A list of applications to be investigated is developed via literature searches, and discussions with you and potential product users selected from LABS Database.
- A "Probe Product", or detailed product definition on paper, is developed in conjunction with your marketing and R & D staff.
- A representative group of key professionals selected from LABS is interviewed in each target application. Coalesce's Research Analysts present the "Probe Product" description, then utilize the interviewees' reactions to each feature to optimize product specifications and pricing.
- Coalesce works directly with your product development team to implement user-defined features and create products the market needs and will therefore purchase preferentially.